This six-inch wood ruler was used as a promotional piece for the Weber Insurance Agency of Little Falls, Minnesota. One of nine insurance agencies listed in the 1949-50 Little Falls City and Morrison County Minnesota Directory, the Weber Insurance Agency was located at 117 First Southeast and was operated by William C. Weber (1873?-1960). Weber was born in Prairie du Sac, Wisconsin, and moved to Little Falls in the early 1930s. Weber and his wife, Kathryn (Denis) Weber, had two children, Richard and Margaret. Weber also served as the secretary of the Little Falls Savings and Loan Company.