Collections Carousel – Little Falls Dairy Queen Parade Car

Little Falls Dairy Queen Parade Car, circa 1953

This slick-looking four-door Chrysler sedan, shown on Broadway Avenue East in Little Falls, Minnesota, is decked out with advertising for a fairly new restaurant in Little Falls – the Dairy Queen.  Opened about a decade after the first Dairy Queen store in the nation began business in 1940 in Joliet, Illinois, the Dairy Queen in Little Falls was owned and operated by members of the Tanner family for over half a century.  Based on the information found on the large sign on the side of the car, local creameries must have been more than happy to see this business begin operation.

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